GE Power

We used conductive ink to tell the story of GE’s connected grid and how its new Reservoir System stores energy from multiple sources and releases it to communities when it is needed. The paper craft set took weeks to complete, bringing numerous details to life and a human touch to the work.

ROLE: Senior Art Director
TEAM: James Kuczynski (CD), Alex Mulhearn (copy), Winston Noel (copy), Kai Kazuto (art)