Meghan Howell
acd // art director
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GE Appliances

Social-first video campaign that highlights moments their appliances were engineered for.

GE Appliances

GE Appliances wanted videos made for social that laddered back up to their larger TV campaign, “Good Things, For Life.” This gave us several challenging parameters: our videos needed to not only explain the appliances' features in a quirky yet relatable everyday scenario, but also needed to be optimized for social. We focused on creating visually arresting beginnings to grab the viewer’s attention in the first seconds, then explain the features in a way that honored the greater campaign.

ROLE: Senior Art Director
TEAM: James Kuczynski (CD), Alex Mulhearn (copy), Winston Noel (copy)