The Mouth of Hell

To showcase the strength of its software in extreme conditions, GE sent a team of scientists to the "Mouth of Hell", The Masaya Volcano in Nicaragua to deploy sensors that will monitor the volcano's activity. We live streamed the descent to the volcano's lava lake on Facebook Live to 754K viewers, launched the brand on Instagram Stories, and generated some fire reactions in the press. 

ROLE: Senior Art Director
TEAM: David Bright (CD), Alex Mulhearn (copy), Michael Abdul-Qawi (copy)